Greenspring to Host Go4Life Campaign Launch Event on November 9, 2011
BALTIMORE, MARYLAND - October 19, 2011 - Erickson Living announced today that it is joining the National Institute on Aging (NIA) at NIH in Go4Life®, a new national exercise and physical activity campaign for people age 50+. The goal of Go4Life® is to provide resources to older adults that they can use to incorporate exercise and physical activity into their everyday lives. This federal campaign is based on research showing that exercise and physical activity can help people stay healthy and independent, and prevent some of the chronic conditions associated with aging.
"We are very excited about the Go4Life® campaign and proud to join the NIA," said Dr. Matt Narrett, Chief Medical Officer, Erickson Living. "Promoting healthy aging has always been central to Erickson Living's mission so this campaign fits right in with the company's ongoing efforts to find creative opportunities to help seniors lead a healthier, happier, more vibrant retirement."
Erickson Living's Go4Life® campaign partnership includes hosting one of the nation's first Go4Life® fitness events at the Greenspring retirement community in Northern Virginia. On November 9, in the Hunters Crossing Conference Center at 9:00 a.m. to 12:00 noon, residents and staff will meet with Go4Life® campaign representatives and be provided Go4Life® exercise and physical activity information. In addition, this unique health education and outreach program will include the participation of residents in tai-chi, zumba, low-impact aerobics, yoga, and chair-fit. "Greenspring is a vibrant community where residents enjoy staying active and fit," noted Brad Hibbs, Greenspring Wellness Manager. "This campaign fits perfectly with the existing campus wellness programs which enable people to enjoy a healthy and fulfilling lifestyle."
Another aspect of this campaign outreach is NIA's distribution of free Go4Life® print materials on exercise and physical activity to the other 15 Erickson Living's campuses throughout the country. "Erickson Living is in a class by itself and its Go4Life® campaign partnership reflects the company's ongoing commitment to opening up new opportunities for seniors to add more living to their lives," said Tom Neubauer, Erickson Living's Executive Vice President of Marketing and Sales.
About Erickson Living: Has been based in Baltimore County, Maryland, since 1983. The company's core business is developing and managing retirement communities. The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000. For middle-income people, the Erickson Living lifestyle offers unparalleled opportunities and is the best financial and health decision people 62-plus can make. Further information regarding Erickson Living is available at: www.ericksonliving.com.
About Greenspring: The largest retirement community of its type in Northern Virginia is part of a national network of Erickson Living campuses for moderate income seniors. Opened in November 1998 and situated on 108 acres, Greenspring was the first Erickson Living campus in Virginia and is now home to over 2,000 residents. The majority of residents reside in the community's 1405 independent living units. Greenspring also employs nearly 1,000 staff. Further information regarding Greenspring is available at: http://www.ericksonliving.com/ourcommunities/gsv/.
About: Go4Life®: An exercise and physical activity campaign from the National Institute on Aging at NIH, is designed to help you fit exercise and physical activity into your daily life. Motivating older adults to become physically active for the first time, return to exercise after a break in their routines, or build more exercise and physical activity into weekly routines are the essential elements of Go4Life®. Go4Life® offers exercises, motivational tips, and free resources to help you get ready, start exercising, and keep going. The Go4Life® campaign includes an evidence-based exercise guide in English and Spanish, an exercise video, an interactive website, and a national outreach campaign. About Go4Life® campaign: www.nia.nih.gov/Go4Life.