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Erickson Senior Living-Produced Video Reflects Today's Changing Face of Retirement

April 20, 2012

YouTube Video Captures 65-Year-Old Diane Pieknik's Lifelong Love of Hockey and Passions for Life

BALTIMORE, MARYLAND - April 19, 2012 - As more and more baby boomers are entering retirement age, their impact continues at an unyielding pace and is changing society's age-old notions about retirement...where people are leading a sedentary lifestyle.  To showcase the new-reality and how people are living differently in retirement communities today, Erickson Living has recently produced a refreshing and inspirational YouTube video of a Fox Run retirement community resident taking to the ice - Diane Pieknik.
"We're thrilled to see that so many people have gravitated to Diane's amazing story," said John Makowski, Erickson Living's Creative Director.  "Her idea of measuring success by getting up just one more time than she falls down is something everyone can admire.  More than ever, she reflects the outlook and actions of the type of people who choose to live in an Erickson Living community."
"Why let age stop you from enjoying life...I hope this video inspires people of all ages to keep active and never shy away from achieving their dreams," said Pieknik.  "It makes me feel good to know that I can show others how life after 50 can be about new and wonderful opportunities."
Utilizing the world's most popular video-sharing site for custom story placements is one of Erickson Living's many social media initiatives to reach audiences of all ages.  The appeal of this story has already reached thousands of viewers, during the same time that her hometown Detroit Red Wings are in the NHL Stanley Cup Playoffs.
About Erickson Living:  Erickson Living is a nation-leading developer and manager of Continuing Care Retirement Communities, based in Baltimore, Maryland.   The company's core business is developing and managing retirement communities. The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000.