Erickson Living Unveils New Customer-Focused Website; User-Friendly Interactive Online Resource Sets Industry Standard
BALTIMORE, MARYLAND - April 30, 2012 - Erickson Living, developer and manager of Riderwood, today announced the launch of its new and improved Erickson Living website. This redesigned web-platform was created to provide a more custom and interactive experience that engages, educates and inspires customers and other online visitors. iProspect, a leading global digital performance agency, worked with Erickson Living to establish maximum online visibility across all search engines.
"The customer-focused design of this website is unlike any other in the senior housing industry and uniquely brings to life Erickson Living's brand," said Tom Neubauer, Executive Vice President, Sales and Marketing. "The vibrancy, optimization, functionality and responsiveness of this site reflect our commitment to exceptional customer service, including meeting individual customer needs. The interactivity is also ideal for sharing what makes the Erickson Living lifestyle so special."
Some of the specific website enhancements include, intuitive architecture that groups popular areas of interest with related information, over 2,100 pages of unique community content (e.g., virtual tours, photo galleries, floor plans), redesigned user interface and responsive design - including improved search functionality, search engine optimization, a Senior Living Blog, mobile-friendly layout, and expanded social media integration (e.g., Facebook page that connects residents across the country allowing them to share photos, stories and events), just to name a few.
"Delivering the richest user experience for every type of device has been one of our primary goals," said John Makowski, Erickson Living's Creative Director. "Of the nearly 1 million company website visits last year -- which resulted in over 30 percent of the company's sales leads -- the total number of unique visitors via mobile devices, such as smartphones or tablets, has quadrupled since 2009. This signaled to us the importance and value in developing an online resource that exceeds industry standards and customer expectations."
"More than ever, the Internet plays a critical role in the access of information across all market segments. As a result, people are making more well-informed decisions, including decisions related to their retirement options. Therefore, it is critical that any company's online presence be optimized and easy-to-use, while also serving multiple audiences as an information-rich, brand communicator," said Heather Pidgeon, Vice President, Services at iProspect. "Erickson Living's new digital platform reflects this understanding and the leadership qualities needed to be competitive in today's marketplace."
About Erickson Living: Erickson Living is a nation-leading developer and manager of Continuing Care Retirement Communities, based in Baltimore, Maryland. The Erickson Living network currently comprises 16 campuses in Colorado, Kansas, Maryland, Massachusetts, Michigan, New Jersey, Pennsylvania, Texas and Virginia, which together are home to more than 22,000 people and employ more than 12,000. Further information regarding Erickson Living is available at: www.ericksonliving.com.
About iProspect: iProspect, part of Aegis Media, is a global digital performance agency that provides some of the world's most sought-after brands with digital marketing strategies that maximize ROI through social media, SEO, paid search, display media, shopping feed management, mobile marketing, attribution modeling and management and other related services. Further information regarding iProspect is available at: www.iprospect.com or on Twitter @iProspect.