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Wind Crest Shatters Senior Living Occupancy Marks; Spring Home Selling Season Robust

April 26, 2012

Erickson Living community experiencing 128 percent increase in reservations in 2012

HIGHLANDS RANCH, CO---With spring home selling season underway, there is reason for optimism in Colorado, specifically in the senior living sector.
Wind Crest, the Erickson Living retirement community in Highlands Ranch, has experienced significant sales growth.  During the first quarter of 2012, reservations are up 128 percent over the same time period from a year ago.  Sales appointments also increased by 20 percent in the first quarter from 2011.
"It has been a great start to the year," stated Jason Atwell, Director of Sales at Wind Crest.  "According to our panel of experienced real estate experts, houses are selling faster in the Denver metro area than they have in at least three years.   The demand is higher than the inventory, and my sales team sees that consumer confidence is gaining momentum."
This growth reflects recent analysis provided by the Denver Metro Association of Realtors®.  In its April edition of the Denver Metro Realtor®, the trade group stated that "there are simply more buyers than sellers right now and this is translating into multiple offers on listings, sales prices often well above asking prices and marketing times plummeting."
They continued that with home prices increasing and interest rates still at historic lows, "the average home on the market has never been more affordable."
More and more seniors are choosing continuing care retirement communities like Wind Crest as they retire.  According to the National Investment Center for the Seniors Housing & Care Industry (NIC), the average occupancy rate for senior housing properties in fourth quarter 2011 was 88.2 percent, an increase from Q3.  The national occupancy rate has risen in seven consecutive quarters from its low in 2010, as stated by NIC.
Wind Crest officially exceeded that industry standard, crossing the 90 percent occupancy mark this spring, and currently at 90.9 percent with an all-time high 730 residents.
Mr. Atwell credits the realty and moving services program of Wind Crest for preparing future residents for spring home selling season.
Beth Brandenburg, the community's personal move consultant, meets with clients in their houses to provide complimentary downsizing and staging advice as well as recommending a trusted team of real estate and move management experts.
In February, Ms. Brandenburg released advice on preparing for the opportunities and challenges presented by downsizing.  It can be viewed here:
"The spring season is the time of year when people muster the will power to list their homes, and Beth does a tremendous job of guiding our future residents through the process," noted Mr. Atwell.  "Combined with an improving housing market, our reservists utilize the realty and moving services program to sell their houses quickly and for a fair price and experience a seamless move to Wind Crest."
The community is planning a four-story extended care neighborhood comprised of 128 units offering assisted living, memory care, short-term rehabilitation and long-term nursing care services to residents, expanding the health care offerings of its continuum of care mission.  Lantz-Boggio has been selected as the architect.
The eighty-four acre community is located on 3235 Mill Vista Road in Highlands Ranch.  In its independent living neighborhood, Wind Crest currently features 575 apartment homes with a variety of one and two bedroom floor plans and pricing options.
About Wind Crest: Wind Crest, managed and developed by Erickson Living, is a retirement community that provides worry-free living for America's seniors-the country's fastest growing population segment.  Erickson Living's financial value and predictable monthly service fees provide residents across the country financial peace of mind.  Comprehensive health and wellness services, integrated into our continuum of care, lead to demonstrated resident benefits.  A robust complement of resident programs and facilities promote an engaged, fulfilling lifestyle that is reflected in resident satisfaction levels that exceed the industry average.  For more information, please visit