Seabrook's TV Studio Keeps Residents Engaged and Informed
Social distancing hasn't kept Seabrook residents from staying connected and engaged. Residents at the Erickson Living senior living community in Tinton Falls, NJ, are participating in fitness classes, interactive call-in shows, resident town halls, discussion groups, and more. All they have to do is tune into Seabrook's in-house TV channel.
"The TV Station has always been a great asset to the community, but during this unique time, it has become a type of support system for a lot of people," says Community TV Lead Coordinator Kourtney Massa. "It's been the way residents not only keep themselves active in mind, body, and spirit but also connected without putting themselves or others at risk."
Variety of Programs
There is something for everyone. Staff from each department are contributing content to the TV channel, from virtual fitness classes, pastoral services and meditation programs, and interactive Quiz Shows. Community TV Coordinator Travis Tanay put together a video tour, hosted by Seabrook's grounds worker Mike Reo, of the blooming flowers and plants on the stunning 98-acre campus.
To recognize resident birthdays, anniversaries, and other exciting milestones, Kourtney and Travis launched a "shout-out" program for the morning show, Seabrook Today, where residents and staff can send best wishes and congratulations to each other.
"We even have had some resident family members reach out and send us video shout-outs to air for their loved ones," says Kourtney.
Residents are also getting into the act by submitting videos, poetry, photos as well as conducting Zoom discussion groups. In honor of Memorial Day, members of Seabrook's Veteran's Group put together a virtual Memorial Day Ceremony, which was well-received by the community.
In addition to providing ways for community members to stay active and engaged within their apartment homes, Seabrook has been keeping the community informed with live shows every weekday at 10 am. The Seabrook Today show airs three times a week. Additionally, Executive Director Phil Jean or Associate Executive Director Jen McNamara host a live call-in show twice a week with other team members during which residents have an opportunity to ask questions and receive answers on-air. Once a month, a virtual resident town hall meeting is held, which allows residents to follow along on a smart device and participate in the light-hearted quizzes and ask questions to the executive team in real-time.
"During this pandemic, accurate, timely information is very important," says Executive Phil Jean. "We are using every communication resource to inform our residents of what we are doing to keep our community members safe, healthy, and connected."
"In addition to providing constant communication, Seabrook TV has allowed us to be visible to residents," says Phil. "We have far more residents watching Seabrook TV now than any other time in history."
"Phil has done a wonderful job of taking resident input seriously," said resident Lee Joslin. "He and his team have been very responsive to individual concerns."
"At the beginning stages of social distancing, when having clear and concise information was important, there was nothing more reassuring for residents than seeing Phil and Jen live on TV," says Lee.
"Now, my morning schedule includes being on my exercise bike watching the live show at 10 am every weekday," said Lee. "I think we've become a community in a way we never were before, as staff and residents experience being 'in this together' on Seabrook TV. As a longtime TV volunteer, I hope it continues when the pandemic subsides."
Jeff Watson, Erickson Living's Director of Operations, gives high praise to the broadcast professionals and virtual resident volunteers at Seabrook. "They deserve great credit for the creative, high-quality programming they've produced throughout this unprecedented situation. Their innovation and hard work have resulted in a heightened level of communication that has kept those on campus connected and engaged."
To learn more about Seabrook's commitment to senior health and wellness, please visit our website at SeabrookCommunity.com.
About Seabrook: Seabrook, one of 20 continuing care retirement communities developed and managed by Erickson Living®, is situated on a scenic 98-acre campus in Tinton Falls, New Jersey. The not-for-profit community of more than 1,400 residents and 750 employees is governed by its own board of directors, affiliated with National Senior Campuses, who provide independent financial and operational oversight of the community. Additional information about Seabrook can be found at SeabrookCommunity.com.
Photo: Seabrook Fitness Coordinator Courtney Paul teaches virtual class on Seabrook's TV channel.