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Stager Stages a Home on Stage at Seabrook

September 1, 2011

Retirement Community Shows How to Properly Prepare a Home for Sale

TINTON FALLS, NJ - Ever try to sell a house and wonder what to do with that dated old piece of furniture?  How about that gaudy wallpaper that you know won't appeal to a buyer's eye?  And what about the three "C"s clutter, clutter and more clutter?!
At Seabrook the sales team helped inform and educated senior clients how to properly "stage" their home to look more appealing to a potential buyer - taking out the mystery of where to begin when you put your house up for sale.
A professional "stager" clearly illustrated what seniors could do to take the fear out of the moving process by providing a before and after of a "room."  The "stager" transformed the mock "room" on the Seabrook Auditorium stage.  The stage was transformed from a cluttered mess, which resembled any long-lived in house, to a spectacular de-cluttered, depersonalized organized home within 10 minutes following a little back-curtain magic.
True enough this isn't the greatest economy...However, the senior real estate housing market has some real bright spots these days.
According to the National Investment Center for the Seniors Housing & Care Industry (NIC), at the end of the second quarter of this year, rental rates for senior housing had risen 1.4% from the middle of 2010. Occupancy rates stayed stable during the quarter at 88%. Good numbers indeed, however...
At Seabrook, which is one of the largest continuing care retirement communities in the NJ/NY Metropolitan area, there are more than 1,400 thriving residents. The current occupancy rate is 95%- far exceeding the national average, and the New York-regional average of 89.8%. Seniors are selling homes and making moves to retirement communities.
"Many older adults are finding they no longer own their home, but rather their home owns them," said Stephanie Shelton, Seabrook sales director.  "Staging, downsizing and
de-cluttering offers seniors a chance to begin anew and position their home in a positive light where they can receive positive responses from the real estate market.
Seabrook's Personal Moving Consultant Laurie Williamson, who not only assists clients in preparing for a move, but also helps them up until they hang the final picture on the wall said, "Our goal was to present a perfect image of what a home for sale should and could look like.  A senior, who has lived in their home for 40, 50 years and beyond can find it an arduous task to prepare their home for sale, as well as make the move itself.  We take away the mystery of change, remove road blocks associated with selling a home and help seniors make a seamless transition into their new home."
This past June, Seabrook held a Big "D" event, which helped clients downsize by offering them the chance to discard and donate items that they no longer wanted to local charities in an effort to help those in need in the shore region.
Laurie Williamson is a licensed New Jersey Broker Associate who has more than 12 years real estate experience.  She is a real estate broker associate and senior real estate specialist (SRES). As an SRES, Williamson is only part of the approximately two-percent of real estate agents nationwide who specialize in helping seniors move.
More than 1,400 people live at Seabrook, an Erickson Living full-service retirement community that promotes a vibrant lifestyle.  Erickson Living develops and manages 16 full-service retirement communities that provide worry-free living for America's seniors - the country's fastest-growing population segment.  Erickson Living's refundable entrance deposit and predictable monthly service fees provide residents across the country financial peace of mind. Comprehensive health and wellness services, integrated into every community, lead to demonstrated resident benefits.  For more information, visit