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Older adults most likely to buy American

May 8, 2013

Whether it's how they use technology, their views toward dating or their financial habits, baby boomers and retirees differ from younger generations in nearly every way, and the results of a new study add a new disparity to the list. An April Gallup poll revealed that both boomers and members of the so-called Eisenhower generation (those 67 and older) are considerably more likely to buy American-made products than their younger counterparts.

The survey, which polled more than 1,000 adults, found that about 53 percent of people between the ages of 50 and 64 look for products made in the United States when out shopping. The number was even greater for respondents 65 and older, with about 61 percent of that demographic saying they seek out American-made goods. Conversely, only about 20 percent of shoppers 30 and under do the same.

"Patriotism and concern for the health of the U.S. economy are major reasons behind people's shopping for American-made products, but those attributes may be in shorter supply among younger Americans who find less appeal in U.S.-made goods," Gallup wrote in a press release.

While you may be among the many retirees looking to add buying American to senior living, doing so is often easier said than done. It can be hard to be certain exactly where your favorite products are made, but according to Consumer Reports, there are a few ways to know for sure. Closely reading the tag and paying attention to unqualified versus qualified claims, are among the best ways, but you can also head to websites such as and, which offer comprehensive lists of companies that manufacture their products in the U.S.