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When it comes to tablets, older adults keep pace with younger population

November 25, 2012

Modern technology has become a staple of senior living, and in some instances older adults are keeping up pretty well with the younger crowd. This is especially true when it comes to tablets such as iPads, according to a recent study from Ipsos Reid. The marketing firm found that about 16 percent of adults between 45 and 64 use tablets, which is about equal with the 18 percent of younger individuals.

The study, which was based on a survey with more than 800 Canadian adults, revealed that technology is playing an increasingly important role in the lives of older adults in areas outside of tablets. For instance, 43 percent said they regularly watch video content on their computer to supplement their traditional television viewing experience.

"Boomers are connected, but you have to know where to find them," said Dave Pierzchala, senior vice president with Ipsos Reid. "They are slowly starting to embrace new innovations although they trail significantly behind early adopting younger Canadians."

The research is just the latest to highlight the growing acceptance of the latest technology by the senior community. Most recently, a Pew Research Center study revealed that about 34 percent of internet users over 65 are on Facebook, while the number of cell phone users over 65 has shot up from 57 percent in 2010 to 69 percent.