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With more than 70 million users, Pinterest appeals to seniors

November 11, 2013

Although Pinterest is one of the newest social media websites - having launched in March 2010 - it has also become one of the most popular. Earlier this summer, a study from Semiocast found that there were approximately 70 million Pinterest users - a steep increase from the 48.7 million who were using the website in February. Given its rising popularity, it should come as no surprise that seniors are signing up in droves.

What are the benefits?
The basic concept of Pinterest - that users can organize and share anything they've found on the Internet – is great for retirees looking to expand on senior living hobbies, like gardening, scrapbooking, painting, cooking and travel. It's also an excellent way for older adults to share their ideas with friends and family, and keep their minds active.

Easy to use
Signing up for a Pinterest account is quick and easy, even for social media novices. And because the site emphasizes images over text, content can be scanned and digested quickly.  These are appealing features to seniors who are just entering the world of social media. Just ask Tammy Flippen, a librarian in Springfield, Mo. Tammy teaches older adults how to use Pinterest and she is impressed with how quickly seniors learn to navigate the site.

"A lot of people come in with the readers and the tablets, and it's so easy to do," she told Nixa XPress. "It's very conducive to the people who have iPads and tablets to read, Kindle Fires and Barnes & Noble Nooks. Those are color and touch screen and they're perfect for this because you can sit and browse it anywhere."

Retirement communities can also make smart use of Pinterest. For instance, they can create a one-stop shop for their residents looking to pick up tips on everything from healthy aging and food to holiday decorating and activities around the community.