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Martha Stewart tries online dating, should you?

May 6, 2013

Though online dating may not seem like a staple of senior living, a growing number of older adults have made use of these popular websites. In fact, researchers have said that people 60 and older are the fastest growing demographic on such online destinations, and one of the most famous seniors in the world - Martha Stewart - has even decided to give it a go, according to an interview on NBC's "Today" show.

The business and media mogul, 71, was married for 26 years before divorcing in 1987, and has been linked to a number of famous stars including Anthony Hopkins and billionaire Charles Simonyi. With the help of the show's hosts - as well as the website's CEO Sam Yagan - she created her own profile. Stewart says looking online to find love stems from her desire for companionship.

"I'd like to have breakfast with somebody. I'd like to go to bed with somebody - sleep with somebody - that's better to say," she told host Matt Lauer. 

While Stewart lends a famous face to the online dating scene, she is certainly not alone when it comes to seniors heading to the internet to find companionship. In fact, a growing number of websites designed specifically for older adults in the dating scene have been springing up. Among the most popular efforts is the result of a partnership between AARP and the popular dating site created a dating pool for the 55-plus crowd.  

AARP certainly made the right choice. According to a recent poll from the association, about 48 percent of adults 50 and older are going online to find serious relationships, and 23 percent of respondents said they turned to the internet to be introduced to a wider range of people.