It's no secret that seniors today are more tech-savvy than those of generations past. Numerous studies have shed light on how active they are online, including a recent report from market research firm Forrester that found nearly half of seniors use Facebook. Exactly what older adults do once they log on is a little less clear, but analysis conducted by Google and Ipsos offers some insight into how seniors are spending their time online.
The findings were collected by studying a group of more than 6,000 adults 45 and older, and researchers encountered some interesting stats. For instance, 59 percent of seniors - those 67 and up - sign into a social networking site at least once a day. The team also discovered that respondents spend an average of about 19 hours each week on the Internet, which is more time than they spend watching TV, reading the newspaper or listening to the radio. Experts say this increased connectivity among older adults has been reflected by how companies are reaching out to the senior population via the Internet.
"An example of a savvy marketer is AARP ... they have a whole original web series for this group on YouTube ... they are creating original content," Courtney Rose, the head of the public sector at Google, told The Huffington Post. "They are doing a very good job in the digital space."
Recent research has found that Internet use may be a component of a healthy lifestyle for seniors. Some of the most compelling evidence came from the University of California, Los Angeles, where scientists discovered older adults who are new to the Internet enjoy positive changes to the brain after just one week of usage.